Hawa Matcha teaware packaging

Packaging Design and Art Direction | 2026

I designed the packaging for Hawa Matcha’s first teaware line that launched in May 2026. The line included four items: a whisk, whisk holder, sifter and spoon. Working with the company and their manufacturer, I created a cohesive identity and design system for each item of various dimensions using Figma and Adobe Illustrator. I simplified the objects into vector shapes and placed them prominently within the designs so that the products could be easily idenitifed on retail shelves. There was also a photoshoot for the teaware campaign, which I helped art direct on set.

Red Nails logo and branding

Branding and Logo Design | 2025

I created a logo for my friend Rachael’s substack: 

Her one request was to feature a lamb, the Hebrew translation of Rachael. I found and adjusted a typeface that fit her raw and rhythmic voice called Rafskript by Parachute Fonts to create the wordmark. Additionally, I drew a lamb mid-pose with two legs in the air  whose placement could be played around in different and dynamic ways depending on the logo format and platform.